The Coventry Business School (CBS) is one part of Coventry University, opening its doors in 1990, nearly three decades after the beginnings of the main university. Three specific areas of business serve as the cornerstone of CBS: Accounting, Economics and Finance; Management and Marketing; as well as Strategy and Leadership.
In order to give students the most up-to-date information regarding the world of finance, an academic trading floor has been set up within the school. This offers news from some of the same sources that are used in every financial market in the world.
For the area pertaining to management and marketing, the focus is primarily in the direction of three segments: Human Resources, Advertising, as well as Sport and Event Management.
CBS stakes a constantly fluid approach to the concept of strategy and leadership, considering that circumstances change and every organization is not set up in the same fashion. That means that the instructors use research on current trends and past successes in those areas, which helps to prepare their students for what to expect after they graduate.